Kiara States That, as a Customer, the Pen She Had

Multiple Choice

Kiara states that, as a customer, the pen she had recently purchased was a very convenient product. In terms of product differentiation, which of the following is Kiara most likely to denote?

A) The pen lasted longer than pens by other brands.
B) The pen came in different colors and shapes.
C) The pen was made with high-quality plastic.
D) The pen was easier to purchase than other products.