Sasha, the Marketing Head of a Firm, Believes That Customers

Multiple Choice

Sasha, the marketing head of a firm, believes that customers hire products to do jobs for them and that these jobs should be the basis for market segmentation. In this case, which of the following is Sasha likely to approve?

A) Segmentation based on age and gender of end consumers.
B) Segmentation based on features such as durability and quality.
C) Segmentation based on the functions provided by a product.
D) Segmentation based on socio-economic factors of customers.