Multiple Choice
Floyd Inc., a manufacturer of washing machines, encourages customers to choose their brand through extensive marketing. Features of Floyd's products are compared with those of other brands, and customers are made to see the benefits they get from purchasing Floyd's products. Which step of the consumption chain does this scenario depict?
A) The eighth step: what do customers need help with when they use your product?
B) The ninth step: what if customers aren't satisfied and need a return or exchange?
C) The third step: how do consumers make their final selections?
D) The fourth step: how do customers order and purchase your product?
Correct Answer:
Verified
Correct Answer:
Verified
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