When Do Companies Often Turn to Brand Image as a Source

Multiple Choice

When do companies often turn to brand image as a source of differentiation advantage?

A) When their products have achieved top-of-mind awareness in their customers
B) When there is difficulty differentiating products based upon features, reliability, or convenience
C) When their products or services have the largest network of loyal customers in the industry
D) When they produce services that are more reliable than the services of their competitors