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  3. Study Set
    New Products Management Study Set 1
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    Exam 13: Product Use Testing
  5. Question
    Even Though Beta Testing Is the Ideal Test, Firms Anxious
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Even Though Beta Testing Is the Ideal Test, Firms Anxious

Question 39

Question 39

True/False

Even though beta testing is the ideal test, firms anxious to save time and money or to leapfrog competitors nevertheless opt to go with gamma testing.

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