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  3. Study Set
    New Products Management Study Set 1
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    Exam 13: Product Use Testing
  5. Question
    Devising a Method for Testing the End Users' Experience with a New
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Devising a Method for Testing the End Users' Experience with a New

Question 38

Question 38

Multiple Choice

Devising a method for testing the end users' experience with a new item is called _____.


A) concept testing
B) prototype testing
C) field testing
D) copy testing

Correct Answer:

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