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In Recording Respondents' Reactions, the Respondent Is Usually Asked to Compare

Question 43

Multiple Choice

In recording respondents' reactions, the respondent is usually asked to compare the new product with another product, say, the leader or the one currently being used, or both. In this case, _____ score is used.


A) descriptive information
B) a standard
C) a preference
D) like/dislike data

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