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    New Products Management Study Set 1
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    Exam 13: Product Use Testing
  5. Question
    In Recording Respondents' Reactions, a Five- or Seven-Point Verbal Rating
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In Recording Respondents' Reactions, a Five- or Seven-Point Verbal Rating

Question 41

Question 41

True/False

In recording respondents' reactions, a five- or seven-point verbal rating scale is generally used to record basic like/dislike data.

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