Larger Companies Typically Break Their Customers into Distinct Markets

Multiple Choice

Larger companies typically break their customers into distinct markets.Which of the following statements is true of this sales strategy?

A) ​It involves following a common marketing strategy for all customers.
B) It results in an overall decrease in customer satisfaction.
C) ​It prevents a salesperson from understanding a customer's specific needs.
D) ​It allows a salesperson to become an expert in a line of business.
E) ​It aims at enhancing a buyer's factual knowledge about a product.