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Craig,a Salesperson,encounters a Situation Where Two Individuals from the Buying

Question 21

Multiple Choice

Craig,a salesperson,encounters a situation where two individuals from the buying group disagree on a particular benefit of the product he is presenting.Which of the following tactics should Craig employ in this situation?​


A) ​He should be diplomatic and handle the disagreement during the presentation.
B) He should help resolve the issue at the end of the presentation.
C) ​He should disregard the issue and continue with his presentation.
D) ​He should always play an active role in any disagreement that arises.
E) ​He should not present more information till the issue is resolved.

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