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  3. Study Set
    Selling Through Service Study Set 2
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    Exam 7: The Pre-Approach Planning Your Sales Call and Presentation
  5. Question
    Using the FAB Formula, a Salesperson Can Convert a Lukewarm
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Using the FAB Formula, a Salesperson Can Convert a Lukewarm

Question 12

Question 12

True/False

Using the FAB formula, a salesperson can convert a lukewarm prospect to a prospect that develops an interest for your product or service.

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