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For Years, the Mogul Sheraton, a Four-Star Hotel Overlooking the Taj

Question 19

Multiple Choice

For years, the Mogul Sheraton, a four-star hotel overlooking the Taj Mahal in India, offered free elephant and camel rides to hotel visitors. Few customers took advantage of this service. This is an example of a ________ gap in services marketing.


A) seniority
B) knowledge
C) standards
D) delivery
E) communication

Correct Answer:

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