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Trevor Was Impressed with the Service He Received at a Local

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Trevor was impressed with the service he received at a local running shoe store. He thought the salesperson was attentive and knowledgeable. His friend Marietta, who was with him and is very knowledgeable about running shoes, thought the salesperson was pushy and not well informed. What does this example suggest about customers' service expectations?

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It suggests that customer expectations v...

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