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SERVQUAL Measures the Way Customers Perceive the Quality of the Service

Question 10

Multiple Choice

SERVQUAL measures the way customers perceive the quality of the service experiences in which five categories?


A) reliability, sympathy, focus, help, and kindness
B) reliability, responsiveness, assurance, empathy, and tangibles
C) care, speed, focus, kindness, and compensation
D) help, speed, feedback, focus, and care

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