Multiple Choice
SERVQUAL measures the way customers perceive the quality of the service experiences in which five categories?
A) reliability, sympathy, focus, help, and kindness
B) reliability, responsiveness, assurance, empathy, and tangibles
C) care, speed, focus, kindness, and compensation
D) help, speed, feedback, focus, and care
Correct Answer:

Verified
Correct Answer:
Verified
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Q7: SERVQUAL is<br>A) an instrument designed to evaluate
Q8: Measuring what guests think about a guest
Q9: Which evaluation technique is more apt to
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Q13: The best time to find out about
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Q15: Knowing what has failed not what has