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The Concept"Treat Different Customers Differently"is Based on the Idea That

Question 18

Multiple Choice

The concept"Treat different customers differently"is based on the idea that:


A) segmenting customers based on statistics and behavioral data leads to a higher rate of closing sales
B) understanding a customer's needs and motivations as an individual allows you to sell them the correct solution
C) creating a persuasive sales presentation requires understanding customer motivations
D) customer strategy is a natural outgrowth of product strategy
E) pipeline management requires understanding statistics and data of large and small groups of customers

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