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    Marketing Study Set 10
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    Exam 13: Services: the Intangible Product
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    The Old Restaurant Saying "You Are Only as Good as the Last
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The Old Restaurant Saying "You Are Only as Good as the Last

Question 29

Question 29

Multiple Choice

The old restaurant saying "You are only as good as the last meal served" reflects the fact that services are


A) intangible.
B) perishable.
C) heterogeneous.
D) portable.
E) viable.

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