Which of the Following Statements Is Most Likely True About

Multiple Choice

Which of the following statements is most likely true about the new product development process?

A) In most cases, concept testing is followed by concept development.
B) Most firms discourage employees from contributing new product ideas because of legal concerns.
C) A product concept should be developed for each idea before it goes through idea screening.
D) The first step in developing a new product involves determining any budgetary or distribution limitations.
E) Customers, competitors, distributors, and suppliers are major sources of new product ideas.