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    Marketing Study Set 5
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    Exam 8: Developing New Products and Managing the Product Life Cycle 
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    Above All Else, New Product Development Must Be
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Above All Else, New Product Development Must Be

Question 98

Question 98

Multiple Choice

Above all else, new product development must be .


A) based on competitive products
B) generated by teams of external consultants
C) internally developed
D) customer centred
E) none of the above

Correct Answer:

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