Appliances Galore Is Continually Updating Its Line of Refrigerators to Reflect

Multiple Choice

Appliances Galore is continually updating its line of refrigerators to reflect market trends and customer needs. Although the product class is in the maturity stage of the product life cycle, they maintain healthy sales of their
Line of refrigerators by continually .

A) modifying the product
B) concept testing
C) rebranding
D) modifying the marketing mix
E) modifying the market