Multiple Choice
Which of the following statements about buying centers is true?
A) The CEO of an organization is always the decision maker in a buying center.
B) An individual's role in a buying center does not change with time.
C) All buying centers involve formal participants.
D) Roles in the buying center are specified in the organizational chart of a firm.
E) The buying center is not a fixed and formally identified unit within a buying organization.
Correct Answer:

Verified
Correct Answer:
Verified
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