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    Marketing Study Set 5
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    Exam 5: Understanding Consumer and Business Buyer Behaviour 
  5. Question
    Is a Discomfort Caused by Post-Purchase Conflict
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Is a Discomfort Caused by Post-Purchase Conflict

Question 7

Question 7

Multiple Choice

is a discomfort caused by post-purchase conflict.


A) Restraint bias
B) Selective retention
C) Selective attention
D) Cognitive dissonance
E) Subliminal perception

Correct Answer:

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