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    Marketing Study Set 5
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    Exam 5: Understanding Consumer and Business Buyer Behaviour 
  5. Question
    A Business Buyer Is Considering a Change in Product Specifications
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A Business Buyer Is Considering a Change in Product Specifications

Question 2

Question 2

Multiple Choice

A business buyer is considering a change in product specifications, terms, and possibly suppliers. This buying situation is referred to as a(n) .


A) straight rebuy
B) modified rebuy
C) exclusive distribution channel
D) dual distribution channel
E) new-task situation

Correct Answer:

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