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    Marketing Study Set 5
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    Exam 1: Marketing: Creating Customer Value and Engagement 
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    Amazon Prime Strives to Convert Casual Shoppers into Loyal Customers
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Amazon Prime Strives to Convert Casual Shoppers into Loyal Customers

Question 22

Question 22

Multiple Choice

Amazon Prime strives to convert casual shoppers into loyal customers. An Amazon Prime customer can be classified as a .


A) barnacle
B) butterfly
C) stranger
D) laggard
E) true believer

Correct Answer:

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