Multiple Choice
Segmentation based on where prospective consumers live, work, and spend their leisure time is referred to as
A) geographic segmentation.
B) proximity segmentation.
C) demographic segmentation.
D) residential segmentation.
E) regional segmentation.
Correct Answer:

Verified
Correct Answer:
Verified
Q91: _ occurs when marketers evaluate each market
Q92: Global segmentation usually results in market segments
Q93: A department store that sells surf boards
Q94: Manufacturers who package toilet paper in large
Q95: You are thinking of opening a luxury
Q97: If the market segmentation process produces market
Q98: American households that have between $100,000 and
Q99: You have just started a carpet and
Q100: The VALS framework classifies adults into eight
Q101: Ace Tutors is a business that tutors