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    Marketing Study Set 20
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    Exam 7: Segmentation, Targeting, and Positioning
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    If the Market Segmentation Process Produces Market Segments That Are
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If the Market Segmentation Process Produces Market Segments That Are

Question 97

Question 97

Short Answer

If the market segmentation process produces market segments that are large enough for the firm to make a profit by serving them, then the segments are _________.

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