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    Exam 7: Segmentation, Targeting, and Positioning
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    The VALS Framework Classifies Adults into Eight Psychographic Groups: Innovators
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The VALS Framework Classifies Adults into Eight Psychographic Groups: Innovators

Question 100

Question 100

Multiple Choice

The VALS framework classifies adults into eight psychographic groups: Innovators, Thinkers, Believers, Achievers, Strivers, Experiencers, Makers, and


A) Creators.
B) Survivors.
C) Seekers.
D) Fighters.
E) Skeptics.

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