Essay
You have just started a carpet and upholstery cleaning service that only uses environmentally friendly cleaning agents that contain no chemicals. Compared to your competitors who use chemical cleaning agents, your prices are higher because your cleaning supplies cost more and you have to spend more time treating stains and high-traffic areas. Due to high gas prices, you plan to market to households that are within a 15- to 20-mile radius of your business location. What target marketing strategies should you pursue?
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You would likely pursue a niche strategy...View Answer
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