Question 1

Ikea, the Swedish furniture chain, insists that all its stores carry the basic product line with little room for adaptation to local tastes.If research of the U.S.market showed that Americans preferred larger beds than their Swedish counterparts, which of the following strategies would be advisable to Ikea?

Accepted Answer

A) standardization. 
B) new product development. 
C) adaptation. 
D) withdraw from market. 
E) lower prices to encourage attitude change.

Question 2

A sophisticated method (sometimes called trade-off analysis) for measuring consumer preferences for product concepts is called:

Accepted Answer

A) chi-square. 
B) correlation analysis. 
C) focus groups. 
D) regression analysis. 
E) conjoint analysis.

Question 3

To harvest the benefits of metanational innovators, a company must pursue three things:

Accepted Answer

A) Prospecting, assessing, and mobilizing. 
B) Prospecting, assessing, and delivering. 
C) Prospecting, assessing, and running. 
D) Prospecting, assessing, and planning. 
E) none of the above.

Question 4

Is the product easy to understand or use, would be a question that best fits with which of the following key product characteristics acceptance categories?

Accepted Answer

A) observability. 
B) relative advantage. 
C) compatibility. 
D) complexity. 
E) trialability.

Question 5

Which of the following are among the best sources for finding new product ideas?

Accepted Answer

A) company, customers, competition, and collaborators. 
B) trade magazines, television, and the internet. 
C) government statistics, demographic charts, and psychological profiles. 
D) reverse engineering, industrial spying, and out-of-date patents. 
E) rumors, stories, and intuition.

Question 6

It is relatively uncommon for consumer taste and preferences to vary substantially across countries.

Accepted Answer

A) True 
 B)False

Question 7

Standardization of product has a _____ orientation (lower costs via mass production).

Accepted Answer

A) market-driven 
B) service-driven 
C) budget-driven 
D) promotion-driven 
E) product-driven

Question 8

Via the _____, there is a simultaneous introduction of products in other markets of the world.

Accepted Answer

A) sprinkler strategy 
B) shotgun method 
C) rifle method 
D) dribble method 
E) waterfall method

Question 9

One attempt to combine the strengths of standardization and customization of products is to deal with both issues as functions of product design.The _____ product design approach consists of developing a range of product parts that can be used worldwide.The parts can be assembled into numerous product configurations.

Accepted Answer

A) core-product 
B) uniform commercial code 
C) die-casting 
D) modular 
E) Nexus

Question 10

With respect to adoption rates in the international marketplace, it appears to be generally true that adoption rates are higher in _____ countries than in _____ countries.

Accepted Answer

A) lead/lag 
B) lag/lead 
C) lead/middle adopters 
D) lag/middle adopters 
E) lead/opinion-lead

Question 11

The starting premise of _____ is that people make trade-offs between the different product attributes when they evaluate alternatives (or brands) from which they pick a choice.

Accepted Answer

A) chi-square 
B) correlation analysis 
C) focus groups 
D) regression analysis 
E) conjoint analysis

Question 12

All of the following are steps in the new product development process except:

Accepted Answer

A) identification of new product ideas. 
B) budget development. 
C) screening. 
D) concept testing. 
E) test marketing.

Question 13

_____ means shortening the time to bring new product projects to the market.

Accepted Answer

A) Delivery-to-market 
B) Orientation-to-market 
C) Time-to-market 
D) Extension-to-market 
E) Perfection-to-market

Question 14

In marketing, new product ideas do not come from the company, customers, competition, and collaborators.

Accepted Answer

A) True 
 B)False

Question 15

A modular product design strategy is a strategy that allows firms to modify their product while keeping many of the benefits flowing from a uniform product policy.

Accepted Answer

A) True 
 B)False

Question 16

The sprinkler strategy of one to two entries (globally) is preferable over the waterfall model when all of the following conditions exist except:

Accepted Answer

A) the lifecycle of the product is relatively short. 
B) there are low costs of entry into the market. 
C) there are many competitors. 
D) very weak local competitors. 
E) anticipation of fast growth.

Question 17

All of the following are factors that affect product penetration except:

Accepted Answer

A) cosmopolitanism. 
B) number of locals in the market. 
C) mobility. 
D) seasonal weather patterns. 
E) percentage of women in the labor force.

Question 18

Due to low wages from local businesses, it is usually fairly easy for multinationals to keep highly talented local managers.

Accepted Answer

A) True 
 B)False

Question 19

For many product categories, consumer needs are very similar across countries.

Accepted Answer

A) True 
 B)False

Question 20

Mobility is the ease with which members of one class can move around and interact with other classes.

Accepted Answer

A) True 
 B)False

Exam 10: Global Product Policy Decisions I: Developing New Products for Global Markets

A sophisticated method (sometimes called trade-off analysis) for measuring consumer preferences for product concepts is called:

To harvest the benefits of metanational innovators, a company must pursue three things:

Is the product easy to understand or use, would be a question that best fits with which of the following key product characteristics acceptance categories?

Which of the following are among the best sources for finding new product ideas?

It is relatively uncommon for consumer taste and preferences to vary substantially across countries.

Standardization of product has a _____ orientation (lower costs via mass production) .

Via the _____, there is a simultaneous introduction of products in other markets of the world.

With respect to adoption rates in the international marketplace, it appears to be generally true that adoption rates are higher in _ countries than in _ countries.

The starting premise of _____ is that people make trade-offs between the different product attributes when they evaluate alternatives (or brands) from which they pick a choice.

All of the following are steps in the new product development process except:

_____ means shortening the time to bring new product projects to the market.

In marketing, new product ideas do not come from the company, customers, competition, and collaborators.

A modular product design strategy is a strategy that allows firms to modify their product while keeping many of the benefits flowing from a uniform product policy.

The sprinkler strategy of one to two entries (globally) is preferable over the waterfall model when all of the following conditions exist except:

All of the following are factors that affect product penetration except:

Due to low wages from local businesses, it is usually fairly easy for multinationals to keep highly talented local managers.

For many product categories, consumer needs are very similar across countries.

Mobility is the ease with which members of one class can move around and interact with other classes.