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    Many Major Super Bowl Sponsors Have Their Digital Media Teams
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Many Major Super Bowl Sponsors Have Their Digital Media Teams

Question 111

Question 111

Multiple Choice

Many major Super Bowl sponsors have their digital media teams at the ready so that they can leverage opportunities throughout the game. This is known as:


A) noise.
B) co-creation.
C) media management.
D) real-time marketing.

Correct Answer:

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