Multiple Choice
Jason wanted to finely tune the company's message to suit various small groups of consumers. He was looking to:
A) micro-market.
B) narrowcast.
C) co-creation.
D) mini-market.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q106: Sometimes where something is said can be
Q107: Unless the consumer already has considerable information
Q108: After studying the IKEA catalogue, Lee phoned
Q109: In a commercial for Contac cold medicine,
Q110: Roy saw the point-of-sale sample of cork
Q111: Many major Super Bowl sponsors have their
Q112: The marketer or advertiser in the communications
Q113: A match-up hypothesis refers to:<br>A) ad copy
Q114: Tania is the brand manager for a
Q116: Describe the advertising campaign options for a