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    Exam 8: Attitude Change and Interactive Communications
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    Jason Wanted to Finely Tune the Company's Message to Suit
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Jason Wanted to Finely Tune the Company's Message to Suit

Question 115

Question 115

Multiple Choice

Jason wanted to finely tune the company's message to suit various small groups of consumers. He was looking to:


A) micro-market.
B) narrowcast.
C) co-creation.
D) mini-market.

Correct Answer:

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