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    Consumer Behaviour Study Set 4
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    Exam 8: Attitude Change and Interactive Communications
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    A Match-Up Hypothesis Refers To
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A Match-Up Hypothesis Refers To

Question 113

Question 113

Multiple Choice

A match-up hypothesis refers to:


A) ad copy and target market.
B) website and retail store.
C) celebrity's image and product.
D) sender and receiver.

Correct Answer:

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