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    Consumer Behavior Study Set 4
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    Exam 2: Consumer Focused Strategy: Segmentation and Positioning
  5. Question
    Mass Customization Is the Targeting of Large Segments, or Traditionally
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Mass Customization Is the Targeting of Large Segments, or Traditionally

Question 31

Question 31

True/False

Mass customization is the targeting of large segments, or traditionally mass markets, with highly customized products.

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