Multiple Choice
For years, Campbell's Soup ran ad campaigns showing chilly kids and parents coming home for lunch to a steaming bowl of soup. This is an example of what type of positioning?
A) Positioning by doing the opposite
B) Positioning by turning a disadvantage into an advantage
C) Positioning as a leader
D) Positioning with respect to usage situation
E) Positioning by user
Correct Answer:
Verified
Correct Answer:
Verified
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