Essay
Match the term with its definition.
a.Attitude
b.Culture
c.Customer experience management
d.Customer lifetime value
e.Customer relationship management
f.Motivations
g.Needs
h.Opinion leader
i.Perception
j.Perceptual categorisation
k.Reference group
l.Social classes
-Behavioural patterns and values that characterise a group of consumers in a target market.
Correct Answer:
Verified
Correct Answer:
Verified
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