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    Essentials of Marketing
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    Exam 2: Strategic Planning for Competitive Advantage
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    A Written Document That Acts as a Guidebook of Marketing
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A Written Document That Acts as a Guidebook of Marketing

Question 43

Question 43

Multiple Choice

A written document that acts as a guidebook of marketing activities for the marketing manager is known as the _____.


A) strategy document
B) marketing plan
C) vision statement
D) mission statement
E) strategic plan

Correct Answer:

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