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    Essentials of Marketing
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    Exam 2: Strategic Planning for Competitive Advantage
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    The Marketing Mix Refers to a Unique Blend of Marketing
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The Marketing Mix Refers to a Unique Blend of Marketing

Question 44

Question 44

Essay

The marketing mix refers to a unique blend of marketing variables known as the four Ps.Name and briefly describe each of the 4 Ps.

Correct Answer:

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PRODUCT.The firm's product offerings are...

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