Multiple Choice
Technol Medical Products makes specialty face masks to shield health-care workers from infection.Because it focuses on this narrow market,it is able to outsell its primary competitors-3M and Johnson & Johnson.Technol Medical Products has a(n) :
A) aggregated positioning strategy
B) demarketing focus
C) heterogeneous target marketing strategy
D) cost competitive advantage
E) niche competitive advantage
Correct Answer:
Verified
Correct Answer:
Verified
Q42: Until spun off in 2007,Kraft was part
Q43: A written document that acts as a
Q44: The marketing mix refers to a unique
Q45: If the owners of Jalapeno's Restaurant,a Mexican
Q46: DeFeet International started as a cyclist sock
Q48: Perhaps the broadest control device available to
Q49: A production costs analysis could be a
Q50: Each labor and delivery room at the
Q51: A planning manager visiting a company's health
Q52: Niche competitive advantages are difficult to develop