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    Essentials of Marketing
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    Exam 2: Strategic Planning for Competitive Advantage
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    Perhaps the Broadest Control Device Available to Marketing Management Is
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Perhaps the Broadest Control Device Available to Marketing Management Is

Question 48

Question 48

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Perhaps the broadest control device available to marketing management is the marketing audit.Describe this tool and its characteristics.

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A marketing audit is a thorough,systemat...

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