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    Essentials of Marketing
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    Exam 21: Customer Relationship Management (CRM)
  5. Question
    Through Customer Segmentation,marketers Use Some Past Set of Occurrences in Order
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Through Customer Segmentation,marketers Use Some Past Set of Occurrences in Order

Question 18

Question 18

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Through customer segmentation,marketers use some past set of occurrences in order to determine what the odds are that certain other occurrences-such as a response or purchase-will take place in the future.

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