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    Essentials of Marketing
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    Exam 21: Customer Relationship Management (CRM)
  5. Question
    A Company That Has A(n)_____ Customizes Its Product Offerings Based
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A Company That Has A(n)_____ Customizes Its Product Offerings Based

Question 15

Question 15

Multiple Choice

A company that has a(n) _____ customizes its product offerings based on data generated through interaction between the customer and the company.


A) ethnocentric perspective
B) supply-based focus
C) sales orientation
D) customer-centric focus

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