Looking to Build Up Its Postpurchase Relationships,Evans Auto Care Recently

Multiple Choice

Looking to build up its postpurchase relationships,Evans Auto Care recently launched a service whereby customers can sign up to get e-mail service reminders,access information about their vehicles,and receive special promotions.Evans Auto Care is using _____ to enhance its customer relationships.

A) modeling
B) scoring
C) valence management
D) campaign management
E) data mining