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    M Marketing
  4. Exam
    Exam 9: Segmentation, Targeting, and Positioning
  5. Question
    Retail Store Chains Often Use __________ Data to Identify Other
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Retail Store Chains Often Use __________ Data to Identify Other

Question 2

Question 2

Multiple Choice

Retail store chains often use __________ data to identify other locations with similar characteristics and purchasing behavior where it might make sense to open additional stores.


A) geodemographic
B) benefit
C) psychographic
D) loyalty
E) geographic

Correct Answer:

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