Question 1

An entity's ____________________ is continually promoted by the consistent application of color, images, and text applied to all of the entity's media.

Accepted Answer

The answer of An entity's ____________________ is continually promoted by...

Question 2

____ techniques use HTML layout tables or CSS to create Web pages that resize as the browser window resizes.

Accepted Answer

A)  Flowing design 
B)  Wet design 
C)  Liquid design 
D)  None of the above

Question 3

Focusing on unity will ensure that your Web pages have a consistent, structured presentation.

Accepted Answer

A) True 
 B)False

Question 4

Critical Thinking Questions Case 2-2 You are a professional Web designer and today is your first meeting with a potential new client, Mr. Alfred Jones. Mr. Jones is the president of a company that manufactures products under contract for the U.S. government. During the meeting, Mr. Jones asks how you can ensure that your Web site and page design accurately reflect his business's purpose and reputation. You tell Mr. Jones that ____.

Accepted Answer

A)  he does not need to worry; you have created hundreds of Web pages and you know what is best for his site 
B)  your design will follow the client's branding specifications regarding color, images, and text in order to maintain the site's visual identity with the client's business purpose and reputation 
C)  you will check with competitors' Web sites and make certain that the client's site is just like his competitors' sites 
D)  you will add lots of color and several images to make the site interesting and exciting

Question 5

Too much symmetry might create boring, uninteresting Web pages.

Accepted Answer

A) True 
 B)False

Question 6

Washingtonpost.com and USATODAY.com exploit the Web's ____________________ advantage to provide weather, stock market quotes, and stories about newsworthy events.

Accepted Answer

The answer of Washingtonpost.com and USATODAY.com exploit the Web's ____________________...

Question 7

In the print environment, finances rarely limit the extent to which you can design publications.

Accepted Answer

A) True 
 B)False

Question 8

By downloading and using an image without permission, you could violate the creator's ____, or ownership right to the image.

Accepted Answer

A)  protected right 
B)  print right 
C)  stated right 
D)  copyright

Question 9

News-oriented sites often promote interactivity by allowing visitors to respond to a topical question on issues currently in the news.

Accepted Answer

A) True 
 B)False

Question 10

To create a focal point, first determine what element on your Web page is the most important and then use contrast to establish that dominance visually.

Accepted Answer

A) True 
 B)False

Question 11

The assurance or guarantee that a business or organization offers to its customers is implicit in its ____.

Accepted Answer

A)  Web site 
B)  brand 
C)  logo 
D)  online form

Question 12

Critical Thinking Questions Case 2-1 You work on an internal Web development team for a large company that makes parts for several major auto manufacturers. Both the accounting department and the sales department have been charged with creating a departmental Web site, including a home page, to be hosted on the company intranet. Ned, the accounting manager, asks for your help in planning the accounting department's home page. He wants the page to suggest a conservative and safe atmosphere appropriate for the department's site content. You explain that to achieve the atmosphere he wants, he should plan a(n) ____ arrangement of home page elements.

Accepted Answer

A)  balanced 
B)  asymmetric 
C)  symmetric 
D)  contrasting

Question 13

Compared with print publishing, Web publishing is ____ cost effective.

Accepted Answer

A)  less 
B)  equally 
C)  more 
D)  not

Question 14

Disseminating information over the Internet and the Web can be significantly faster and less expensive than using print media, thus the Web's ____ advantage.

Accepted Answer

A)  delivery 
B)  cost 
C)  interactivity 
D)  currency

Question 15

The Internet and Web technologies that promote data and resource sharing provide the Web's ____ advantage over print publications.

Accepted Answer

A)  cost 
B)  delivery 
C)  interactivity 
D)  currency

Question 16

Which of the following companies offers Web site privacy and security standards programs?

Accepted Answer

A)  TRUSTe 
B)  Amazon.com 
C)  Color Matters 
D)  HELPe

Question 17

Most Web site visitors prefer to read Web pages word for word for useful information.

Accepted Answer

A) True 
 B)False

Question 18

____________________, as applied to Web pages, means that you should place elements that have a relationship close to each other.

Accepted Answer

The answer of ____________________, as applied to Web pages, means...

Question 19

Which of the following are generally reliable sources for Web site textual content?

Accepted Answer

A)  respected subject experts 
B)  professional organizations 
C)  trade journals 
D)  all of the above

Question 20

When writing for the Web, use language that is straightforward, contemporary, and geared toward an educated audience.

Accepted Answer

A) True 
 B)False

Exam 2: Web Publishing Fundamentals

An entity's ____________________ is continually promoted by the consistent application of color, images, and text applied to all of the entity's media.

____ techniques use HTML layout tables or CSS to create Web pages that resize as the browser window resizes.

Focusing on unity will ensure that your Web pages have a consistent, structured presentation.

Too much symmetry might create boring, uninteresting Web pages.

Washingtonpost.com and USATODAY.com exploit the Web's ____________________ advantage to provide weather, stock market quotes, and stories about newsworthy events.

In the print environment, finances rarely limit the extent to which you can design publications.

By downloading and using an image without permission, you could violate the creator's ____, or ownership right to the image.

News-oriented sites often promote interactivity by allowing visitors to respond to a topical question on issues currently in the news.

To create a focal point, first determine what element on your Web page is the most important and then use contrast to establish that dominance visually.

The assurance or guarantee that a business or organization offers to its customers is implicit in its ____.

Compared with print publishing, Web publishing is ____ cost effective.

Disseminating information over the Internet and the Web can be significantly faster and less expensive than using print media, thus the Web's ____ advantage.

The Internet and Web technologies that promote data and resource sharing provide the Web's ____ advantage over print publications.

Which of the following companies offers Web site privacy and security standards programs?

Most Web site visitors prefer to read Web pages word for word for useful information.

____________________, as applied to Web pages, means that you should place elements that have a relationship close to each other.

Which of the following are generally reliable sources for Web site textual content?

When writing for the Web, use language that is straightforward, contemporary, and geared toward an educated audience.