Question 1

A linear/tutorial site structure organizes and presents Web pages in a random order.

Accepted Answer

A) True 
 B)False

Question 2

Content that furthers a Web site's purpose adds ____.

Accepted Answer

A)  volume 
B)  excitement 
C)  value 
D)  status

Question 3

Creating a successful Web site requires a significant investment in time and other resources, thus requiring careful planning to maximize the effectiveness of these resources.

Accepted Answer

A) True 
 B)False

Question 4

A(n) ____ site structure organizes Web pages into categories and subcategories by an increasing level of detail.

Accepted Answer

A)  linear/tutorial 
B)  webbed 
C)  hierarchical 
D)  e-commerce

Question 5

Which of the following home page content elements answers visitors' What? questions?

Accepted Answer

A)  hyperlinks 
B)  graphic logo and text name 
C)  search feature 
D)  summary text and images

Question 6

Because site visitors might follow links from other sites or use search tools to locate specific pages at your site, it is critical that all pages at your site contain elements that maintain unity and visual identity.

Accepted Answer

A) True 
 B)False

Question 7

A successful Web site satisfies its designer's wants and needs.

Accepted Answer

A) True 
 B)False

Question 8

The answer to the Who? question should be evident throughout a Web site through use of corporate logos, a contact link, and copyright notices.

Accepted Answer

A) True 
 B)False

Question 9

The decision to include a(n) ____ should be made in context with your site's purpose and the needs and expectations of its target audience.

Accepted Answer

A)  standard color scheme 
B)  logo and name 
C)  entry or splash page 
D)  home page

Question 10

Splash pages use images, animation, and sound to capture visitors' attention.

Accepted Answer

A) True 
 B)False

Question 11

A classic___________________ page has little or no content beyond its visual or sound elements.

Accepted Answer

The answer of A classic___________________ page has little or no...

Question 12

The ____________________ is the anchor for the entire Web site.

Accepted Answer

The answer of The ____________________ is the anchor for the...

Question 13

An arrangement of shapes and lines used to outline a Web site's structure is called a ____.

Accepted Answer

A)  text outline 
B)  storyboard 
C)  flowchart 
D)  design plan

Question 14

A ____ explains a Web site's overall goals and the specific objectives designed to achieve those goals.

Accepted Answer

A)  purpose statement 
B)  privacy policy statement 
C)  mission statement 
D)  copyright statement

Question 15

Careful ____________________ is an important part of any successful endeavor.

Accepted Answer

The answer of Careful ____________________ is an important part of...

Question 16

Visitors always enter a Web site from its home page.

Accepted Answer

A) True 
 B)False

Question 17

If you have limited resources and a tight time frame for your initial Web site development, begin by identifying your ____________________ top two or three needs and plan your site to satisfy those needs.

Accepted Answer

The answer of If you have limited resources and a...

Question 18

Web designers give splash pages mixed reviews.

Accepted Answer

A) True 
 B)False

Question 19

____________________ target audience characteristics define who your site visitors are.

Accepted Answer

The answer of ____________________ target audience characteristics define who your...

Question 20

Critical Thinking Questions Case 3-1 You are a professional Web designer and have volunteered your services to help a local charitable organization create a Web site. Today is your first meeting with the organization's director. She begins the meeting by asking how to get started with such a large undertaking. You suggest that she begin by ____.

Accepted Answer

A)  creating a storyboard of the site's structure 
B)  defining the site's goals and objectives and then writing a formal purpose statement 
C)  selecting the site's value added content 
D)  creating a target audience profile

Exam 3: Planning a Successful Web Site: Part 1

A linear/tutorial site structure organizes and presents Web pages in a random order.

Content that furthers a Web site's purpose adds ____.

Creating a successful Web site requires a significant investment in time and other resources, thus requiring careful planning to maximize the effectiveness of these resources.

A(n) ____ site structure organizes Web pages into categories and subcategories by an increasing level of detail.

Which of the following home page content elements answers visitors' What? questions?

Because site visitors might follow links from other sites or use search tools to locate specific pages at your site, it is critical that all pages at your site contain elements that maintain unity and visual identity.

A successful Web site satisfies its designer's wants and needs.

The answer to the Who? question should be evident throughout a Web site through use of corporate logos, a contact link, and copyright notices.

The decision to include a(n) ____ should be made in context with your site's purpose and the needs and expectations of its target audience.

Splash pages use images, animation, and sound to capture visitors' attention.

A classic___________________ page has little or no content beyond its visual or sound elements.

The ____________________ is the anchor for the entire Web site.

An arrangement of shapes and lines used to outline a Web site's structure is called a ____.

A ____ explains a Web site's overall goals and the specific objectives designed to achieve those goals.

Careful ____________________ is an important part of any successful endeavor.

Visitors always enter a Web site from its home page.

If you have limited resources and a tight time frame for your initial Web site development, begin by identifying your ____________________ top two or three needs and plan your site to satisfy those needs.

Web designers give splash pages mixed reviews.

____________________ target audience characteristics define who your site visitors are.