Question 1

Building brand equity requires that customers form an emotional attachment to a brand.

Accepted Answer

A) True 
 B)False

Question 2

____ benefits that customers appreciate include such things as access, saving money, saving time, convenience, and health. ​

Accepted Answer

A) Tangible 
B) Material 
C) Intangible 
D) Niche 
E) Advertising

Question 3

To the extent that entrepreneurs can predict the points of takeoff (optimism)and slowdown (pessimism)in the ____, they can better manage demand. ​

Accepted Answer

A) life cycle 
B) marketing plan 
C) diffusion cycle 
D) promotion plan 
E) None of these choices

Question 4

____ combine(s)technology, training, and business strategy in a system for gathering and using information on current and prospective customers. ​

Accepted Answer

A) Trade shows and exhibits 
B) Online marketing 
C) Customer relationship management 
D) Advertising 
E) Personal selling

Question 5

Briefly discuss what it means to become a value-added company.

Accepted Answer

The answer of Briefly discuss what it means to become...

Question 6

The Yellow Pages do not effectively generate awareness of new products/services in the early stages.

Accepted Answer

A) True 
 B)False

Question 7

The marketing message or pitch presents the ____ of a product/service as a solution to the problem the customer is experiencing.

Accepted Answer

A) goals 
B) benefit 
C) sales 
D) promotion 
E) None of these choices

Question 8

Even though the term ____ has negative connotations, it is widely used to describe a marketing strategy that entices customers to pass on marketing messages to others. ​

Accepted Answer

A) search engine marketing 
B) viral marketing 
C) affiliate program 
D) word-of-mouth referral 
E) Internet marketing

Question 9

____ marketing is widely used to describe a marketing strategy that entices customers to pass on the marketing message to others.

Accepted Answer

A) Personal 
B) Relationship 
C) Guerilla 
D) Viral 
E) Complaint

Question 10

The book Diffusion of Innovations identifies the group of customers who tend to purchase a product only if they absolutely have to as the ____. ​

Accepted Answer

A) adopters 
B) early majority 
C) late majority 
D) laggards 
E) innovators

Exam 14: Creating a Startup Funding Strategy

Building brand equity requires that customers form an emotional attachment to a brand.

____ benefits that customers appreciate include such things as access, saving money, saving time, convenience, and health.

To the extent that entrepreneurs can predict the points of takeoff (optimism) and slowdown (pessimism) in the ____, they can better manage demand.

____ combine(s) technology, training, and business strategy in a system for gathering and using information on current and prospective customers.

Briefly discuss what it means to become a value-added company.

The Yellow Pages do not effectively generate awareness of new products/services in the early stages.

The marketing message or pitch presents the ____ of a product/service as a solution to the problem the customer is experiencing.

Even though the term ____ has negative connotations, it is widely used to describe a marketing strategy that entices customers to pass on marketing messages to others.

____ marketing is widely used to describe a marketing strategy that entices customers to pass on the marketing message to others.

The book Diffusion of Innovations identifies the group of customers who tend to purchase a product only if they absolutely have to as the ____.

Exam 14: Creating a Startup Funding Strategy

Building brand equity requires that customers form an emotional attachment to a brand.

____ benefits that customers appreciate include such things as access, saving money, saving time, convenience, and health. ​

To the extent that entrepreneurs can predict the points of takeoff (optimism) and slowdown (pessimism) in the ____, they can better manage demand. ​

____ combine(s) technology, training, and business strategy in a system for gathering and using information on current and prospective customers. ​

Briefly discuss what it means to become a value-added company.

The Yellow Pages do not effectively generate awareness of new products/services in the early stages.

The marketing message or pitch presents the ____ of a product/service as a solution to the problem the customer is experiencing.

Even though the term ____ has negative connotations, it is widely used to describe a marketing strategy that entices customers to pass on marketing messages to others. ​

____ marketing is widely used to describe a marketing strategy that entices customers to pass on the marketing message to others.

The book Diffusion of Innovations identifies the group of customers who tend to purchase a product only if they absolutely have to as the ____. ​

____ benefits that customers appreciate include such things as access, saving money, saving time, convenience, and health.

To the extent that entrepreneurs can predict the points of takeoff (optimism) and slowdown (pessimism) in the ____, they can better manage demand.

____ combine(s) technology, training, and business strategy in a system for gathering and using information on current and prospective customers.

Even though the term ____ has negative connotations, it is widely used to describe a marketing strategy that entices customers to pass on marketing messages to others.

The book Diffusion of Innovations identifies the group of customers who tend to purchase a product only if they absolutely have to as the ____.