Multiple Choice
Even though the term ____ has negative connotations, it is widely used to describe a marketing strategy that entices customers to pass on marketing messages to others.
A) search engine marketing
B) viral marketing
C) affiliate program
D) word-of-mouth referral
E) Internet marketing
Correct Answer:
Verified
Correct Answer:
Verified
Q40: _ can be thought of as a
Q41: Building brand equity requires that customers form
Q42: _ benefits that customers appreciate include such
Q43: To the extent that entrepreneurs can predict
Q44: _ combine(s)technology, training, and business strategy in
Q45: Briefly discuss what it means to become
Q46: The Yellow Pages do not effectively generate
Q47: The marketing message or pitch presents the
Q49: _ marketing is widely used to describe
Q50: The book Diffusion of Innovations identifies the