Maria, a Medical Insurance Agent, Informs Prospective Customers About the Potential

Multiple Choice

Maria, a medical insurance agent, informs prospective customers about the potential health issues associated with current lifestyles. She successfully sells insurance policies by convincing them that a medical insurance offers financial assistance in case of an illness. In this scenario, Maria most likely uses the _____ approach to personal selling.

A) stimulus response
B) need satisfaction
C) consultative
D) mental states
E) problem-solving