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It Is Important for Salespeople to Identify and Monitor the Consumer

Question 57

Multiple Choice

It is important for salespeople to identify and monitor the consumer markets that are related to their business customers so that:


A) they can help their customers stay ahead of demand shifts.
B) they can train to become purchasing agents.
C) they can formalize their customers' buying processes.
D) they can reduce the extent of buyer-seller interactions.
E) they can avoid engaging in competitive depositioning.

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