Roger, a Sales Executive, Has Completed a Survey of His

Multiple Choice

Roger, a sales executive, has completed a survey of his selling area; he has located existing customers and prospects, discovered their interests, and understands their motivation for buying products. He has also segregated these customers and prospects into categories based on their potential as customers. In this scenario, Roger's next step should be to:

A) engage in preselling with prospects.
B) assess and evaluate his product.
C) tap technology and automation processes.
D) set goals and objectives.
E) develop and implement plans to achieve his goals.