Question 1

Modified Multiple Choice
Which of the following e-businesses follow the C2C e-business model?

Accepted Answer

A)  Land's End 
B)  eBay 
C)  etsy 
D)  Fedmarket

Question 2

____ counts the number of times a page that includes an ad is loaded in a browser.

Accepted Answer

A)  CDN 
B)  CPI 
C)  ACH 
D)  VAN

Question 3

_________________________, which is another term for the network effect, comes from the writings of an early pioneer in the development of Ethernet networking technologies.

Accepted Answer

The answer of _________________________, which is another term for the...

Question 4

Modified Multiple Choice
Which of the following are traditional market intermediaries?

Accepted Answer

A)  Sporting goods industry 
B)  Travel industry 
C)  Real estate industry 
D)  Insurance industry 
E)  None of above

Question 5

A(n) ____ program is a marketing tool for the e-business that sponsors it and a source of revenue for an e-business that participates in the program.

Accepted Answer

A)  incentive marketing 
B)  affiliate marketing 
C)  bonus marketing 
D)  reward marketing

Question 6

____ software resides on an e-retailer's web server and is used by the e-retailer to create and manage a complex e-retail site.

Accepted Answer

A)  ASP 
B)  Installed storefront 
C)  Web warehouse 
D)  Payment gateway

Question 7

E-businesses may pay a higher discount rate than similar brick-and-mortar stores because of the card not present/card holder not present risk.

Accepted Answer

A) True 
 B)False

Question 8

____ uses webpage templates that allow you to create a store and add products to your online catalog in just a few minutes.

Accepted Answer

A)  Hosted storefront software 
B)  Installed storefront software 
C)  Managed hosting software 
D)  Shopping cart software

Question 9

The ____ is the percentage of each transaction that a financial institution will charge the e-business.

Accepted Answer

A)  chargeback rate 
B)  discount rate 
C)  risk rate 
D)  payment rate

Question 10

Geography, time, and _________________________ are limiting factors for any brick-and-mortar business.

Accepted Answer

The answer of Geography, time, and _________________________ are limiting factors...

Question 11

Business.com is an example of a B2B e-business that aggregates business information for other businesses.

Accepted Answer

A) True 
 B)False

Question 12

An automatic process that tailors webpage content to fit the profile of a specific target audience, or that automatically tailors webpage content for an individual visitor based on his or her actions at a site is called ____.

Accepted Answer

A)  customization 
B)  the network effect 
C)  personalization 
D)  disintermediation

Question 13

Dell arguably is one of the most famous examples of reintermediation.

Accepted Answer

A) True 
 B)False

Question 14

Online businesses that market and sell directly to government agencies are following a business-to-government (B2G) e-business model.

Accepted Answer

A) True 
 B)False

Question 15

____ combines resources from many sources to reach a common goal.

Accepted Answer

A)  Web hosting 
B)  Distributed computing 
C)  Managed hosting 
D)  Grid computing

Question 16

An important e-business success factor, called the ____________________, refers to the increasing value of a network as the network grows.

Accepted Answer

The answer of An important e-business success factor, called the...

Question 17

Using the accompanying figure, briefly describe EDI exchanges.

Accepted Answer

The answer of  
Using the accompanying figure, briefly describe...

Question 18

A(n) ____ is a private network that uses Internet technologies to connect a business with its suppliers and business partners.

Accepted Answer

A)  VAN 
B)  supply chain 
C)  intranet 
D)  extranet

Question 19

A business ____ is the way a company operates to generate revenue, create profits, and continue as a viable business entity.

Accepted Answer

A)  plan 
B)  organization 
C)  model 
D)  website

Question 20

____ occurs when a market removes its traditional intermediaries.

Accepted Answer

A)  Reintermediation 
B)  Intermediary reduction 
C)  Disintermediation 
D)  Intermediary replacement

Exam 7: Understanding E Business

Modified Multiple Choice Which of the following e-businesses follow the C2C e-business model?

____ counts the number of times a page that includes an ad is loaded in a browser.

_________________________, which is another term for the network effect, comes from the writings of an early pioneer in the development of Ethernet networking technologies.

Modified Multiple Choice Which of the following are traditional market intermediaries?

A(n) ____ program is a marketing tool for the e-business that sponsors it and a source of revenue for an e-business that participates in the program.

____ software resides on an e-retailer's web server and is used by the e-retailer to create and manage a complex e-retail site.

E-businesses may pay a higher discount rate than similar brick-and-mortar stores because of the card not present/card holder not present risk.

____ uses webpage templates that allow you to create a store and add products to your online catalog in just a few minutes.

The ____ is the percentage of each transaction that a financial institution will charge the e-business.

Geography, time, and _________________________ are limiting factors for any brick-and-mortar business.

Business.com is an example of a B2B e-business that aggregates business information for other businesses.

An automatic process that tailors webpage content to fit the profile of a specific target audience, or that automatically tailors webpage content for an individual visitor based on his or her actions at a site is called ____.

Dell arguably is one of the most famous examples of reintermediation.

Online businesses that market and sell directly to government agencies are following a business-to-government (B2G) e-business model.

____ combines resources from many sources to reach a common goal.

An important e-business success factor, called the ____________________, refers to the increasing value of a network as the network grows.

Using the accompanying figure, briefly describe EDI exchanges.

A(n) ____ is a private network that uses Internet technologies to connect a business with its suppliers and business partners.

A business ____ is the way a company operates to generate revenue, create profits, and continue as a viable business entity.

____ occurs when a market removes its traditional intermediaries.